Connect with industry leaders in interactive sessions designed to spark innovation and drive success in medical device market strategies and business growth

Endorsed by

Connecting Medical Device Leaders for High-Impact Discussions!

The MedDev Executive Meetings bring together professionals from the medical devices industry for exclusive, high-level discussions on innovation, market strategies, and business growth. These highly interactive, invitation-only sessions provide a confidential space to exchange insights, tackle industry challenges, and explore forward-thinking strategies with top experts. Engage with peers, gain valuable perspectives, and drive impactful change in your organization.

Gain Expertise From Industry Leaders

Learn from experts who will share proven strategies for driving success in pricing, market access, and value-based models.

The agenda includes three 60-minute deep-dive sessions focused on impactful strategies and best practices, shaped by MedDev leaders to address the most relevant industry challenges.

Engage In Meaningful Discussions

Participate in interactive sessions designed to foster active involvement, rich dialogue, and meaningful learning outcomes.

Including Q&A and collaborative exchanges, these discussions are highly participatory and structured to address real-world challenges in a dynamic and engaging format.

Achieve Tangible Outcomes

Walk away with practical takeaways that can be applied directly to enhance your pricing strategies and overall business performance.

Held in a confidential, pitch-free environment, the sessions are focused on learning and collaboration—ensuring actionable insights tailored to your MedDev context.

Network With Industry Professionals

Connect with other MedDev leaders and exchange valuable insights to elevate your approach to market strategy and pricing.

The content is fully industry-driven, enabling open conversations and peer learning in a trusted setting, all aimed at tackling common challenges and future opportunities.

Agenda: Innovative Pricing Strategies and Data-Driven Solutions for MedDev

13:00 – 13:30 | Arrival – Welcome 
Participants arrive and are welcomed to the venue. 

13:30 – 13:45 | Welcome Session 
Moderator Presentation with overview of meeting format and objectives. 

13:45 – 14:45 | #1 Session 
Keynote: Pricing strategies for cutting-edge medical technologies 

Lívia Borges Bueno – Strategic Pricing Lead – Convatec

Round Table discussions

14:45 – 15:45 | #2 Session
Keynote: Value-Based Pricing models: Shifting from cost-plus to outcome-based strategies

Romeo Kardo – Global Commercial Development Director – Mölnlycke

Round Table discussions

15:45 – 16:15 | Coffee Break 
Coffee and networking break 

16:15 – 17:15 | #3 Session
Keynote: Data-Driven resilience: Leveraging AI & analytics to navigate inflation in medical device pricing

Raphael Prync – EMEA Commercial Pricing Strategy Senior Leader – Medtronic

Round Table discussions

17:15 – 17:30 | Wrap-Up & Key Takeaways
Closing remarks following networking drinks

Endorsed by

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Our Speakers:

Lívia Borges Bueno

Strategic Pricing Lead
Convatec

 

Romeo Kardo

Global Commercial Development Director
Mölnlycke

 

Raphael Prync

Medtronic

 

Moderated by:

Pol Vanaerde

Founder EPP – Pricing Platform

Pol has a successful market strategy track record, having led the European launch of Alpro Soyfoods and been named Belgium’s Marketer of the Year. He has also held key roles at McBride PLC and Conoco-Phillips, where pricing was a primary focus.

As the initiator and president of the EPP, Pol oversees vision development and daily management. He is also an experienced consultant and guest lecturer at international universities, with extensive experience in product management, market strategy, and price management across various industries worldwide.

Gain Expertise, Solve Challenges and Drive Results in the Medical Device Industry!

Our MedDev Executive Meetings are designed to deliver valuable insights and actionable strategies that can be immediately implemented in your business. These exclusive sessions offer a unique opportunity to:

Gain Expertise from
Industry Leaders

Learn from experts who will share proven strategies for driving success in pricing, market access, and value-based models.

Engage in Meaningful
Discussions

Participate in interactive sessions, including Q&A and collaborative discussions, where you can address real-world challenges.

Achieve Tangible
Outcomes

Walk with practical takeaways that can be applied directly to enhance your pricing strategies and overall business performance.

Network with Industry
Professionals

Connect with other MedDev leaders and exchange valuable insights to elevate your approach to market strategy and pricing.

These meetings provide a collaborative and results-driven environment to accelerate your success in the MedDev industry!

Join Us in Radisson Blu Hotel Zurich!

Let's Connect!

Sinead Rogers

Partner Relations Director

Pol Vanaerde​

Chair EPP Pricing Platform​
pva@pricingplatform.com

Marta Amaral

Marketing & Communications
marta.amaral@pricingplatform.com

© 2025 EPP Pricing Platform