Connect with industry leaders in interactive sessions designed to spark innovation and drive success in medical device market strategies and business growth
- 25 June
- Zurich -Switzerland
Take a Look at Our Last Edition!
Connecting Medical Device Leaders for High-Impact Discussions!
MedDev Executive Meetings bring medical device leaders together for exclusive, invitation-only discussions on innovation, strategy, and growth. Connect with peers, share insights, and explore solutions that drive meaningful impact.
Gain Expertise From Industry Leaders
Learn from experts who will share proven strategies for driving success in pricing, market access, and value-based models.
The agenda includes three 60-minute deep-dive sessions focused on impactful strategies and best practices, shaped by MedDev leaders to address the most relevant industry challenges.
Engage In Meaningful Discussions
Participate in interactive sessions designed to foster active involvement, rich dialogue, and meaningful learning outcomes.
Including Q&A and collaborative exchanges, these discussions are highly participatory and structured to address real-world challenges in a dynamic and engaging format.
Achieve Tangible Outcomes
Walk away with practical takeaways that can be applied directly to enhance your pricing strategies and overall business performance.
Held in a confidential, pitch-free environment, the sessions are focused on learning and collaboration—ensuring actionable insights tailored to your MedDev context.
Network With Industry Professionals
Connect with other MedDev leaders and exchange valuable insights to elevate your approach to market strategy and pricing.
The content is fully industry-driven, enabling open conversations and peer learning in a trusted setting, all aimed at tackling common challenges and future opportunities.
Key topics of this edition
Pricing strategies for
cutting-edge medical
technologies
Lívia Borges Bueno | Convatec
Value-Based Pricing models:
Shifting from cost-plus to
outcome-based strategies
Romeo Kardo | Mölnlycke
Redefining Value: Moving Beyond Clinical Outcomes and Costs
Raphael Prync | Medtronic
Agenda: Innovative Pricing Strategies and Data-Driven Solutions for MedDev
13:00 – 13:30 | Arrival – Welcome
Participants arrive and are welcomed to the venue.
13:30 – 13:45 | Welcome Session
Moderator Presentation with overview of meeting format and objectives.
13:45 – 14:45 | #1 Session
Keynote: Pricing strategies for cutting-edge medical technologies
Lívia Borges Bueno – Strategic Pricing Lead – Convatec
As medical innovations advance, pricing strategies must adapt. How can pricing leaders balance market adoption, reimbursement requirements, and competitive positioning? This session will explore best practices for launching and scaling new technologies in an evolving regulatory landscape.
| Round Table discussions
14:45 – 15:30| #2 Session
Interview with Robert Hiller – Ivoclar
Discover Ivoclar’s pricing journey in this interactive session as Robert shares who they are, the challenges they face, and how technology is transforming their approach—all in a dynamic interview format that invites audience engagement.
15:30 – 16:30 | Coffee Break
Coffee and networking break
16:30 – 17:30 | #3 Session
Keynote: Redefining Value: Moving Beyond Clinical Outcomes and Costs
Raphael Prync – EMEA Commercial Pricing Strategy Senior Leader – Medtronic
What if we’ve been looking for value in the wrong places — or too narrowly? This session challenges the traditional focus on clinical and cost metrics by exploring value as a multi-dimensional, context-sensitive concept. Learn how leading MedTech firms are evolving their value narratives to include patient experience, health equity, and long-term system impact.
| Round Table discussions
17:30 – 17:50 | Wrap-Up & Key Takeaways
Closing remarks
17:50 – 18:50 | Networking drinks
Interested in becoming part of the upcoming MedDev Executive Meeting?
Submit your interest to stay updated on the MedDev Executive Meeting and future initiatives. Whether you’re ready to participate now or want to stay informed about upcoming opportunities, don’t miss out on being part of this exclusive event!
- 25 June
- Radisson Blu Hotel, Zurich Airport
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Our Speakers:
Lívia Borges Bueno
Strategic Pricing Lead | Convatec
Over 12 years of Pricing experience dedicated to Strategy, Analytics and CPQ/CRM implementations in the MedTech environment.
After brief career in Banking, my Medical Devices journey started at Smith-Nephew, where I had different Pricing roles until become EMEA Pricing Manager and build the pricing foundation of the organization by creating pricing policies, establishing successful strategy for new product launches, unlocking pricing opportunities through analytics, and finally deploying CPQ across European markets.
Currently, I’m the Head of Pricing Strategy for Convatec in Europe working closely with the Commercial & Market Access leadership on exploring nuances of each local reimbursement system and finding creative ways of improving both top and bottom lines. I’m passionate about advanced transactional analytics and machine learning which are my important allies on making recommendations on key business decisions.
Raphael Prync
Raphael brings a strategic and cross-functional perspective to Commercial and Pricing challenges thanks to his broad background in the healthcare industry, with experience spanning from sales to marketing, business management, and pricing at both country and EMEA levels.
In Medtronic, after starting in surgical devices, Raphael managed the Pricing and Contracting function for Italy and the held EMEA Strategic Pricing roles across the Cardiovascular space—including Structural Heart, Cardiac Surgery, Coronary, and Aortic—and is currently focused on Diabetes.. Previously, Raphael worked in the industrial sector and Strategy management consulting.
Moderated by:
Pol Vanaerde
Founder EPP – Pricing Platform
Pol has a successful market strategy track record, having led the European launch of Alpro Soyfoods and been named Belgium’s Marketer of the Year. He has also held key roles at McBride PLC and Conoco-Phillips, where pricing was a primary focus.
As the initiator and president of the EPP, Pol oversees vision development and daily management. He is also an experienced consultant and guest lecturer at international universities, with extensive experience in product management, market strategy, and price management across various industries worldwide.
Gain Expertise, Solve Challenges and Drive Results in the Medical Device Industry!
Join Us in Radisson Blu Hotel Zurich!
Let's Connect!
Sinead Rogers
Pol Vanaerde
Chair EPP Pricing Platform
pva@pricingplatform.com
Rita Costa
Marketing & Communications
rita.costa@pricingplatform.com